The busiest shopping season is right around the corner and many entrepreneurs who have traditionally relied on social media traffic to make sales are now realizing a decrease in engagement on their pages - leaving them to worry about holiday season revenue. If this is you, no worries, we have just the solution for you - Facebook Ads! Check out our 3 Hacks to Maximize Your FB Ads Below...
Hack #1 : Give Away Valuable Free Stuff People love free stuff, plain and simple; but nobody likes trash with a big red bow on it (it's STILL trash). When potential customers receive something valuable for free, that builds trust in your brand and they’re going to love you for it! Think outside the box, but stay in alignment with your target audience. What is their biggest struggle or pain point RIGHT NOW? Is it creating a realistic holiday shopping budget, finding an alternative to traditional "Christmas Plans" or crossing a few things off that vision board before Jan. 1st? Whatever it is, think about how your business can provide a solution(s) and offer 1, maybe two of those as a freebie. There's a science to this though - don't give away the kitchen sink, but over-deliver so they're anxiously waiting to work with you.
Hack #2 : Set a Bid Cap If you're just starting out with Facebook Ads it takes a bit of a learning curve. Setting a bid cap is important if you want to control how much you'll pay per action that your target audience takes. If you have a specific budget in mind, and you already have an ideal cost per acquisition or per action, then you can set that as your bid cap. If not, set a reasonable "Lifetime Budget" and let the algorithms do the work (note: this may cost you a higher cost per acquisition, but the data will be helpful in figuring out your "sweet spot"). If you're using this strategy, run Ads on a shorter cycle, paying close attention to the data and adjust as needed.
Hack #3 : Target Custom & Lookalike Audiences With Facebook’s hyper-targeting options and advanced remarketing tools, there’s just simply no better audience to target with your ads than custom audiences and lookalike audiences (from your existing customer base). Custom audiences are so important and so essential to minimizing Facebook ad costs because these are people who already know your brand or your business. You’re not targeting cold audiences who probably know absolutely nothing about you, which means they don’t trust you and may not be ready to do any business with you at this moment. If you have a website, install the Facebook pixel on it right away. The important thing to think about with custom audiences is discovering how to get them re-engaged. Maybe an ad re-introducing your brand to them would help to put them at ease, so try that tactic. Once you’ve found a custom audience that reacts positively with your ad (high conversion rates), you can then create a lookalike audience so you can reach more of the same people!
***BONUS TIP: USE VIDEO ADS!***