The Difference Between Creating A Brand and Building One

In the ever-evolving business landscape, the terms “brand-building” and “brand development” are often used interchangeably, although they represent two distinct phases in your marketing journey.
The Biggest Branding Mistake Most Startups Make…

Building a brand is like introducing yourself to the same person every day and hoping that one day they’ll stop to engage in conversation with you, and eventually…agree to go out on a date. It’s a consistent and ongoing process that only yields results over time. If done correctly, brand-building will position you as the […]
Niche Marketing Defined
