the brand xperience lounge presents

January 2023

see details below


Every attendee is a VIP! Enjoy 5-star service from the moment we greet you with a glass of champagne upon entry. Take in the luxury of the location while experiencing high-end dining, service and impeccable attention to detail. We're covering your meals, sites and sounds for a truly immersive experience you won't forget. Think Luxe Retreat meets Business Mastermind!

^ tap/hover above ^


Forget those boring boardroom trainings you may be used to. Our intensives are intimate, interactive, "get out of your seat" style trainings that encourage you to implement what's being taught. We don't just give you information, we encourage you to actively put it into practice, so you leave with a concrete gameplan to attack your business goals. Think VIP Day, but with a few Business Besties!

^ tap/hover above ^


The value of this experience is truly amplified by the relationships you build with those in the room. One of our main objectives for this event is to curate an environment where you can build meaningful strategic partnerships with likeminded business professionals. Who knows, they could be your next referral partner, investor or client. Think Country Club Quality Networking, but way more fun!

^ tap/hover above ^

message from your host...

Have you ever attended a conference, got excited about the energy in the room, basked in the success stories and admiration for the speakers on stage, only to return to your hotel room with a notebook full of notes that you have no clue what to do with.

You get back home and you’re full of “game-changing” strategies that you have no clue how to implement and eventually the frustration begins to set in.

That is why I designed The B. Xperience LIVE! an exclusive VIP Experience that combines the best of our in-person client engagements and focuses not just on motivation and information, but practical application and on-the-spot implementation.

Get creative direction and image consulting during your Brand Photoshoot, real-time personal development in our Personal Branding Intensive, rapid fire coaching and practice in our Speaker Bootcamp, interactive strategy and coaching in our Sales & Marketing VIP Day and networking, inspiration and collaboration during our Brunch with Bosses.

That’s 3 SIGNATURE EVENTS for the price of ONE!

It’s a no-brainer for any serious Entrepreneur looking to BUILD, GROW or LAUNCH a Premium Brand.

Headshot of Jasmine O. Dyson, CEO of The Brand Xperience Lounge

Jasmine O. Dyson

Host/CEO & Brand Strategist

The Brand Xperience Lounge

You’re an expert in your field. You have the passion and prowess to quickly and efficiently generate dynamic results for your clients. Yet, you’re losing high-quality clients to less qualified, lower performing companies because you don’t have the marketing, messaging or methods to support your expertise. Building a luxe brand is not just about the price or prestige, it’s in the experience your clients encounter from initial contact to closure.

At BXP-LIVE! you’ll learn the tools and strategies necessary to position yourself as the PREMIER choice in your industry, package and sell a premium offer, and curate a luxury client experience, in a way that feels authentic to YOUR business and YOUR lifestyle.

This is an intimate

3-day VIP experience

During this 3-Day High-Touch Experience we’ll take a deep dive into your business infrastructure and build a roadmap to help you maximize your business goals. You’re attending this event because…

  • You want to build, grow or launch a premium brand
  • You want to discover what “whole life success” means for you
  • You want to attract more qualified leads and ideal clients to your business
  • You want to free up your time without decreasing your earning potential
  • You want to increase your profits without sacrificing more time, money, or manpower

If this sounds like you, then you’re right where you need to be. Check out the agenda below…

The Agenda

Three days of deep-dive training and implementation.

January 2023

DAY 1: Personal Branding

You didn’t start out trying to build the business of your dreams, you wanted to build the LIFE of your dreams. A life where you don’t have to beg your boss for a raise, code-switch to get the promotion, sacrifice time with your family or deal with a toxic work environment. Listen, entrepreneurship is hard, it requires a level of focus and discipline that even the toughest of jobs can’t compare to, but on the other side is the rewarding feeling of choosing YOU.

On Day 1 we’ll tap into who you are at your core and discover that “secret sauce” that makes you the undeniable choice for those you are called to serve. Organic Marketing requires transparency and trust, so we’ll help you show up as the best version of yourself, so you can attract your ideal client. 


  • Custom Moodboard & Shot List
  • On-Site Creative Direction

WELCOME SESSION: Personal Branding Intensive

  • The Seven-Figure Mindset
  • Leveraging Your Marketable Skills
  • The Masterful Art of Networking

BONUS SESSION: Speaker Bootcamp (Elite VIPs Only)

  • Perfecting Your Pitch
  • Selling Yourself On the Stage

DAY 2: Sales & Marketing

You started this business to gain freedom…time freedom, location freedom and financial freedom. Yet, you spend most of your days sitting in front of your computer stressing out over the backend operations of your business. Marketing is not your strong suit, and if you’re honest sales calls give you major anxiety. Just remembering all the follow-ups, forms and formalities is just too much to manage.

Day 2 is all about simplifying your sales and marketing framework. You don’t need to be a marketing guru to make great money in your business, and you don’t have to give off “sleazy salesman” vibes to close more deals. You just have to get the right offer, in the right hands at the right time. And we’re here to help you do just that.

During this Sales & Marketing Intensive we’ll cover…


  • Identifying Your Premium Brand Blueprint (business model)
  • Packaging & Pricing Your Premium Offer
  • Building Your Customer Journey Map



  • Mastering Your Brand Positioning & Messaging
  • Increasing Brand Awareness & Lead Generation
  • Social Selling Secrets (content creation & community building)



  • Sales Psychology & Closing Secrets
  • Customer Relationship Management (client acquisition + retention)
  • Profit Planning & Scaling

DAY 3: The BOSS Life

Living the lifestyle of an entrepreneur is much easier when you have a community of like-minded individuals to keep you motivated, bounce ideas off of, and share useful resources. 

On Day 3 we’ll be hosting our 5th Annual “Brunch with Bosses”. Hear from newbie entrepreneurs who built successful businesses during the pandemic, seven-figure CEOs who maintained longevity during the highs and lows of business, influencers who used their personalities to captivate audiences online, and more. Put on your best “Polo Club Chic” fashion and enjoy the education, inspiration, and representation every emerging CEO desires.

Behind the Brand Interviews

  • Millionaire CEO
  • Social Media Superstar

Expert Panel Discussions

  • Newbie Success Secrets
  • Establishing “Whole Life Success”
  • Behind the Xperience

Live Entertainment

Vendors & More

who should attend?

This 3-day strategic business intensive is perfect for entrepreneurs looking to build a premium brand, package, promote and sell high-ticket offers, elevate their client experience, or scale their business to six/seven figures. If you want to increase your visibility, productivity, and profitability then…JOIN US LIVE!


You want to start a business but you don't know what to sell, who to sell it to or how much to charge.


You're in business but you want to generate more qualified leads and prospects in your business.


You're a veteran entrepreneur looking to elevate your client experience and automate your processes.



Take in the Luxe Experience with the sights and amenities of the beautiful Hotel Washington in Downtown Washington, DC. Located just steps away from all your favorite DC attractions.


Personal, Business and Spiritual Growth & Development


Removing Money Roadblocks

RISE – Representing In Style & Excellence

The Confidence Loop: Belief in Action

Strategy & Coaching with Branding, Marketing & Sales Experts


Identifying Your Perfectly Aligned Client

Authentic Brand Storytelling

Money Making Marketing Campaigns

Sales Funnels Simplified

Creating Content that Converts & More…

Training Materials & Workbooks

30 Day Access to Our Mastermind Community

(2) Group Implementation/Coaching Calls

Some Meals Included

The Investment

Select the option that best suits your business needs. ONLY 30 SEATS AVAILABLE. 

*Flexible Payment Options Available for A Limited Time Only*


$ 997 or 3 payments of $400
  • 3-Day Business Intensive
  • Cocktail Reception
  • Branding & Business Brunch
  • Access to The Branding Suite
  • Group Coaching Call (post-event)

Elite VIP

$ 1997 or 3 payments of $700
  • Everything in VIP +
  • 1-1 Brand Audit (pre-event)
  • Personal Brand Photoshoot
  • Speaker Intensive & Showcase
  • "Behind the Brand" Feature


To begin the registration process submit an application below. Our team will contact you with next steps.


To begin the registration process choose your desired payment method below.


Pay in Full – $797

Elite VIP

Pay in Full – $1597


3 payments of $300

Elite VIP

3 payments of $600


Most frequently asked questions and event policies.

There are NO REFUNDS however you can transfer your ticket to another attendee on or before the transfer deadline of  June 8th, 2022. After this date, partial credit will be given, which can be used toward The B. Xperience products and services.

For vendor and sponsorship opportunities email


Friday & Saturday – Business Casual

Sunday – Polo Club Chic

Modern Luxury in the heart of DC! Luxe amenities and unparalleled sophistication come to life at Hotel Washington. Historically known for its roster of A-list guests – including famous politicians, and Hollywood starlets – Hotel Washington has been at the center of the action since 1917. Following a thoughtful renovation in 2019, it is now a beacon of modern luxury where old and new blend seamlessly. Toast to skyline views at the iconic rooftop lounge, VUE, and explore the city’s top attractions—just outside their doors. With the best of D.C. at your fingertips, their prime location is just steps from the Washington Monument/National Mall, African American History Museum, White House, Gallery Place, City Center and more. 

Enjoy a discounted rate of $189/night for all BXP LIVE! guests and turn this weekend into a full-on retreat. To book email for instructions.

meet your host

Jasmine O. Dyson is the ULTIMATE GIRL BOSS and the brains behind The Brand Xperience Lounge and Boss Up Girl Co. As a Brand Strategist and Marketing Consultant, she helps executive-level leaders, small to mid-sized businesses, and associations/nonprofits position themselves as the go-to authority in their industry, attract their ideal clients and automate their sales and marketing processes.

Using an artistic, yet strategic approach Jasmine serves as a marketing psychologist, bridging the gap between organizational goals and customer desires. She believes in fusing organic marketing strategies with the latest tools and tech to curate luxury client experiences that turn on-lookers and buyers into raving fans and followers.

Since 2016 she has been the creative genius behind some of the most impeccable brand transformations. From pharmaceutical campaigns to women’s empowerment initiatives, Jasmine has helped her clients authentically attract, convert and retain their ideal clients, customers, and members with ease. As an expert in client attraction, customer acquisition, and automation systems she can transform any emerging brand or veteran company into a magnetic marketing machine.

To learn more about Jasmine visit

To learn more about The Brand Xperience Lounge visit


Have Questions?

Not sure if this event is right for you? Need additional details not listed? Shoot us an email at or call 404.360.6470 to speak with a member of our team.