Have you ever been to a car dealership or a furniture store and the salesman rushes over to serve you, breathing down your neck and using the signature “pushy” sales language that we all hate?
And before you can even assess what they have or what you’re even there for, they ask you to make a decision and BUY NOW!
Ughhhh, I can feel my blood boiling just talking about it!
DON’T BE THAT GUY!
Sales should be an organic process that allows your customers to build a rapport with you and creates the know, like and trust factor that we all need to win in business.
We all hate cold calls, we all hate uninformed salespeople, and we surely hate “buy now” rhetoric that completely dismisses our specific needs as a customer.
Put yourself in the mind of your customers and clients...would you want someone to shame you into buying a product or service? Would you feel good about a purchase that you made under duress, or would you experience instant buyer’s remorse?
DONT BE THAT GIRL!
As a CEO you want to develop a sales process (step-by-step) that’s specific to the needs of your ideal customer and nurtures that relationship over time - that’s how you build undeniable brand loyalty. Here’s a few tips to get you started:
For more tips on developing a custom sales strategy for your business, book a discovery call with us today! We’ll assess where you are and provide clear steps for better execution.