Now that we've conceptualized your brand idea, it's time to tap into the market. Discover who in the marketplace needs your products or services. What are their behaviors, triggers, buying patterns, etc.? Who does your brand want to serve and how can you best address their needs? What does your brand stand for and how will you deliver on your promise to your customer? What is your promise? We'll answer all of these questions through a deep dive into your brand architecture.