experience the difference

Imagine a space where you come to brainstorm, strategize and create. Where impeccable design and intricate strategy collide. A place that inspires creativity and fosters collaboration, allowing every idea to flourish and every vision to take shape. A hub of innovation where every moment is an opportunity to innovate, learn, and connect, making it the ultimate breeding ground for transformative ideas…
Welcome to The Brand Xperience Lounge!

the ultimate brand experience...

Founded by dynamic mother-daughter duo, Jasmine & Tyra Dyson, The Brand Xperience Lounge exists to help individuals and organizations connect with their audience in a more authentic and meaningful way. Our branding, marketing, and events services are designed to amplify your message, engage your community, and elevate your brand. At The Brand Xperience Lounge, we believe that every brand has a voice that deserves to be heard. Our approach is to amplify this voice through innovative strategies and immersive experiences that resonate deeply with your target demographic. Whether it’s launching a new product, revitalizing your brand image, or hosting a memorable event, our team is committed to creating impactful and inspiring moments that not only meet, but exceed your expectations.

Jasmine O. Dyson, CEO & Chief Marketing Strategist

your brand should
stand for something

We believe that businesses should exist to solve problems. Whether you’re curing sadness or curing cancer your company should strive to make a meaningful impact in your community and the world.

When you prioritize your mission over metrics and elevate people above profits, you have the potential to not only build a thriving business enterprise but also to drive positive change in society. By aligning your brand’s values with the aspirations of your audience, you can magnetize and retain customers, employees, and partners who are deeply connected to your brand, forging an alliance of brand loyalists. Businesses that operate with a commitment to excellence and impact, create a ripple effect of change that extends far beyond their own walls, creating a better future for us all.


We’re here to help you curate experiences that champion the communities and causes you care about most. Our team is dedicated to creating unique, impactful experiences that not only raise awareness but also foster a sense of unity and purpose. From planning to execution, we ensure that every detail aligns with your vision and values, bringing people together to make a meaningful difference in the world.

What Sets Us Apart?

  • We Operate As An Extension of Your Team
  • We Use An Omnichannel Marketing Approach
  • We Prioritize Authenticity & Transparency
  • We Make Data-Driven Decisions

Our Experience

  • Combined 30+ Years of Experience
  • Award-Winning Events & Design Team
  • Certified Meeting Professional (CMP)
  • Digital Event Strategist (DES)

The Ultimate Brand Experience

strategic business solutions designed to increase your visibility, productivity & profitability.

Delve into the heart of your organization and unveil the true potential of your brand. From defining your brand’s narrative to architecting its organizational structure and visual identity, we cultivate a consistent and compelling brand that drives business growth, engages customers, and fosters a strong internal culture.

With more and more consumers engaging in the metaverse, marketing of the future looks vastly different from the past. In order to compete, companies must use an omni-channel approach that meets potential clients/members where they are and engages them in the ways they care about most.

Immerse your audience in an unforgettable journey that brings your brand to life. Through captivating events that engage and inspire, or digital encounters that wow, we orchestrate brand experiences that forge lasting emotional connections and transform casual consumers into passionate brand advocates.

Our Signature process

Proper technique produces profitable performance. Our team uses a 3-prong approach for each project to ensure consistency and reliability in our results.

Whether you’re looking to create, enhance, or maintain a profitable brand, we begin each project with a discovery process that allows us to analyze market dynamics and consumer insights, and tailor a strategy that aligns seamlessly with your goals. Our collaborative approach ensures that every facet of your project, from concept to execution, resonates with your brand’s core values and speaks directly to your intended audience. By weaving creativity with data-driven insights, we create experiences that transcend the ordinary, leaving an indelible mark on the hearts and minds of your consumers. Together, we’ll develop a strategy that not only captivates but also drives tangible, measurable results.

High-quality visuals evoke a strong emotional connection to your brand and organically communicate your marketing message without any written context. Our award-winning designers specialize in crafting visual narratives that push traditional boundaries, and inspire action. With an innate understanding of the power of aesthetics, we create visuals that elevate your brand value and have you consistently in high-demand, converting on-lookers into buyers, and eventually raving fans and followers.

As self-certified tech geeks, we are masters at leveraging the latest technology to enhance business practices and drive creativity. From automating routine tasks to implementing cutting-edge solutions, we thrive on transforming challenges into opportunities through technological prowess. Our team’s expertise spans a range of domains, including AI, data analytics, cloud computing, and more. By understanding your unique business needs, we tailor tech-driven strategies that streamline operations, boost efficiency, and propel growth. Whether it’s recommending software solutions or harnessing the potential of emerging trends, we’re dedicated to empowering your business with the tools and strategies needed to thrive in today’s dynamic digital landscape.

“Your Brand Is A Story Unfolding Across All Customer Touchpoints.”
– Jonah Sachs



A solid infrastructure that allows you to maximize your business outcomes and position your company for future success.



Your business, products and services to attract your ideal client and communicate the quality and value you provide.



Like a pro! Create a killer marketing campaign, activate your promo squad, roll out the red carpet and show up on launch day #likeaboss


designed to make you more money with less effort. 


All business operations should stem from a singular strategic focus. Whether you’re launching a new product, service or event the system you use to attract, nature, convert and service your clients should all be strategically planned and executed. Think of us as your brand architects, creating the blueprint for your business, so you can get your product in the right hands at the right time.


Systems simplify your business operations and provide tactical support for your most repetitive business tasks. Having the right systems in place is the difference between a $1,000 launch and a $50,000 launch. Systems allows you to operate your business at scale without the burden of human capital. They also allow you to more accurately measure your impact and predict your profitability.


High-quality visuals evoke a strong emotional connection to your brand. Your visual branding should communicate the story of who you are, what you do and who you serve without any written context or explanation. Proper styling can elevate your brand value and have you consistently in high-demand. Our award-winning designs are artistically crafted to convert on-lookers into buyers, and eventually raving fans and followers.


Proper technique produces profitable performance. How you do what you do is just as important as the results you get. Most times consumers can't see past the messenger to get to the root of the message, so it’s important that your business operations are in alignment with the solutions you provide. A luxury brand is not just about the high-ticket offer, or even stellar quality, it’s about the full-experience. Velvet rope your client experience and watch your profits flourish.
"Your Brand Is A Story Unfolding Across All Customer Touchpoints.”
Jonah Sachs
“Your brand extends far beyond your products and services, it’s in the experience your customers encounter from initial contact to closure”
~ Jasmine O. Dyson, CEO – The Brand Xperience Lounge

Here at The Brand Xperience Lounge, our mission is to deliver an elevated client experience that WOWs. Through innovative strategy, exquisite design, and seamless systems we empower you to deliver high-quality experiences that meet the needs of your audience every time. Our services can mobilize the right people, skills, and technologies to help your company improve performance and increase your bottom line. As a Minority-Owned Small Business, we prioritize authenticity, diversity, inclusion, and disruption providing solutions tailored to the specific needs of each individual/organization and its unique brand. Representation matters and we want your brand to be represented in first-class style.

Let us help you turn your vision into reality and make every experience with your brand a meaningful one.